Emojibator wanted to standing for something more than vibrating emojis. But they had a small budget and no media so we had to be smart. We had to make something provocative and let social media do the rest.
We looked at what was going on in culture, took the fact that women experienced 30% fewer orgasms than men, and created a platform aimed at equality and closing the “Climax Gap”
…and oh did it work.
Special thanks Funny or Die’s Evan Silver and the team at Lost Planet.
Adweek | AgencySpy | The Drum | Pop Sugar | Ads of the World | Diverge | The Sun | Technical.ly |
Sometimes the client wants a concept. Other times, they just want giant food punching someone in the face.
For the Food Fight 2019 campaign, we kept the physical comedy that had been so successful for the brand in previous years, but saw an opportunity to evolve the work with simple storytelling.
Here’s a downer - 1 in 7 seniors live in poverty. It’s a staggering problem that nobody’s ever heard of.
To help us get the word out, we created a world where Hallmark looking lives covered up a painful reality.
Adweek | Campaign US | The Drum | Creativity-Online - Editor’s Pick
Long-term successful quits are 95% mental. And yet, Nicorette only dealt with the physical craving.
To offer quitters 360 support, we teamed up with Duke University scientists to create the first digital therapy that used augmented and virtual reality to actually rewire the brain against addiction.
When Disney asks for an anthem spot with heroic Princesses and inspired girls, you could do match cuts…or you could whip out a projector and turn those royals into Greek Gods.
And yes, we still had to make the logo bigger.
Director: Brent Harris, Master of Light
Otrivin asked us for a campaign that could literally please the world without using Taylor Swift.
Specifically, they needed a platform and a persona for the next few years that would work across 20 different markets.
Our solve was a fast-talking charmer that performed better than any of their previous work and was well liked by all…even the Russians.
Director: Raul Fernandez
Currently in post for Hong Kong, Australia, Sweden, Russia, and EMEA markets.
Former smokers gave us their quit tips. We made them fun.
Director: Jimbo Matison
Graphic Designer: James Victore
Dog food made with fresh ingredients isn’t just life changing, it’s delicious.
Freshpet asked us to turn testimonial letters into TV using real dogs and their owners. So that’s what we did and in the process we won an award and gave them the highest performing creative they ever ran.
Director: Jeremiah Zagar
Awards: Best Storytelling Ad of 2018
TFW you get sex and hearing aids in the same ad and also realize you’re talking to your parents
